Industries are increasingly challenged with new developments, products, emerging markets and varying customer needs. The Printing Industry is no exception, which is facing immense competition from media like radio, TV, Internet and other possible media. To combat the growing competition from various media, the Newspaper Printing Industry constantly endeavours to improve print quality and response time to cover breaking news. Hence like any business, the newspaper business too is constantly challenged to introduce innovative means of reducing operating costs without making any quality compromises while enhancing revenues.

Print quality is a function of several parameters. Color Registration is a common denominator across publishing houses irrespective of type, make, materials used and processes employed. Consistent quality across the print run is essential to enhance the brand image and confidence of the advertiser.

Focus on achieving exceptional print quality leads to a substantial amount of Print Wastage. Print wastage is a function of pagination (number of pages), composition of newspaper (number of color and black & white pages), speed of registration, accuracy of the registration system, number of cold starts (edition changes), web breaks and reel changes.

Manual Registration during edition change, web break and reel change requires excessive skilled manpower and is time consuming in the high-speed printing scenario. It results in print wastage and increased costs besides a huge loss of production time which also becomes a deterrent to incorporating breaking news.

Besides paper wastage and loss of production time the third parameter is Advertising Revenues. Superior quality of advertisement printing gains confidence of the advertiser with reduced “Free Make Good” (FMG) cost and assures billed revenue.

The Newspaper Printing Industry endeavors to correct these factors. A Color Registration System (CRS) is the prime solution to enhance quality, confirm consistency and control newsprint wastage.